Gantavya Singh Shekhawat
FOUNDER
At just nineteen, Gantavya Singh Shekhawat has accomplished what many founders aspire to achieve over a lifetime — building and scaling brands that merge design, technology, and intelligence.
He began his journey as the founder of GSS Attractives, a B2B apparel venture specializing in corporate uniforms, promotional wear, and government supplies. Within a remarkably short time, GSS Attractives achieved an eight-figure valuation, becoming one of India’s youngest and most efficient uniform-manufacturing powerhouses.
Guided by a vision to turn apparel into a strategic branding asset, he emphasized precision, customization, and trust — transforming GSS Attractives into a go-to partner for corporate and institutional clients across sectors.
“I wanted to redefine how businesses perceive apparel — not just as a commodity, but as an identity tool.”
Building on that foundation, Gantavya launched Xerc.in — a direct-to-consumer label born out of India’s passion for motorsport and performance fashion. Xerc blends the speed and precision of Formula 1 aesthetics with India’s manufacturing excellence, crafting premium trackpants, jerseys, and streetwear for a new generation.
His most ambitious venture yet, Zlash.ai, is a next-generation AI-powered shopping intelligence engine — a “Personal CFO for your shopping decisions.” It scans 50+ verified platforms, maps bank offers and reward ecosystems, and calculates the true effective price in real time using entity recognition, LLM-based variant matching, and fintech intelligence.
Together, GSS Attractives, Xerc.in, and Zlash.ai reflect Gantavya’s larger vision: a connected ecosystem where design, commerce, and AI coexist seamlessly — from what you wear to how you spend.
Today, while still in his early twenties, he continues to lead this trio of ventures with a singular focus: to make Indian brands global, intelligent, and irresistibly modern.